David M. Weinberg

David M. Weinberg is a senior fellow at Misgav: The Institute for National Security & Zionist Strategy, and Habithonistim: Israel’s Defense and Security Forum. He also is Israel office director of Canada’s Centre for Israel and Jewish Affairs (CIJA). He has held a series of public positions, including senior advisor to deputy prime minister Natan Sharansky and coordinator of the Global Forum Against Anti-Semitism in the Prime Minister's Office. The views expressed here are his own. His diplomatic, defense, political, and Jewish world columns over the past 28 years are archived at www.davidmweinberg.com

Israel's hasbara reboot

It is not enough to explain Israel's security dilemmas or revisit Israel's past diplomatic generosity towards the Palestinians.

 

Over the past 15 years and especially since the atrocities of October 7, annihilationist Palestinianism has become the rave in some "progressive" circles, especially among hard-left rioters on Western campuses. This means dismissal of Jewish/Zionist rootedness in the Land of Israel and adoption of the Palestinian campaign to delegitimize and destroy Israel. "From the river to the sea, Palestine will be free."

Palestinianism is an ideology and an identity invented by the KGB and advanced by Palestinian Authority leader Mahmoud Abbas ever since he rejected John Kerry's 2014 peace initiative. It makes conflict in the Land of Israel a zero-sum game.

It fabricates Palestinian inhabitance of Israel going back to the Canaanites and Philistines of the Bible; it inverts Arab rejection and invasion of young Israel in 1948 and the expulsion of Jews from Arab lands by claiming a Palestinian "Nakba"; it turns the Temple Mount into Haram ash-Sharif, denying any Jewish history in Jerusalem and the Land of Israel; and it converts genocidal assaults on the People of Israel like Hamas' Simchat Torah attack into heroic acts that all freedom seekers must celebrate.

In short, Palestinianism is violence against Israeli/Jewish indigenousness in the land of Israel. It savages the core identity of Jews and Israelis. It is an offensive to deny the most basic building blocks of Jewish connection to Jerusalem and Israel. It seeks to strip justice and authenticity from Israel's very existence, and to upend Israel's alliance with the human-rights-supporting, democratic world.

And as we have seen over the past year, it directly leads to violent antisemitic battering of Jews and Jewish institutions around the world.

We got a whiff of what was coming back in 2018 when UNESCO passed, davka on Chanukah, a series of nonsensical resolutions (proposed by Abbas), declaring Jerusalem an exclusively Moslem heritage city and criminalizing Israel's custodianship of the holy city.

Most European nations, those great paragons of "peace" and "love" for Jews, went along with that affront, either voting for or abstaining on the denialist resolutions. Then they doubled down on such perfidy by adopting a similar resolution in the UN General Assembly in 2021.

Then-US Ambassador to Israel David Friedman responded to the UN disgrace by tweeting that "More than 2,000 years ago, Jewish patriots (Maccabees) captured Jerusalem, purified the Holy Temple and rededicated it as a house of Jewish worship. The UN can't vote away the facts: Jerusalem is the ancient and modern capital of Israel. Happy Chanukah from this blessed city!"

Alas, the gangs rampaging today against Jews and Israelis in the streets of Berlin, London, Montreal, and Sydney have swallowed every bit of Abbas' bile about exclusive Arab rights to Israel. They ignore the fact that Abbas' gangs have destroyed Joseph's Tomb in Nablus, sought to destroy Rachel's Tomb in Bethlehem, have run Christians out of Bethlehem, and have wantonly dug up and destroyed thousands of years of Jewish archeological treasures on the Temple Mount.

What do you do in the face of such defamation and betrayal? What do you do when the Big Lie is evident everywhere?

First, you act to introduce realism and truth-telling to the global dynamic by re-asserting the Jewish People's profound historical and national rights in Israel and Jerusalem. You insist on a narrative that proclaims incontrovertible indigenous Jewish rights in Israel. You push back against anti-Israel denialism by reinforcing Israel's sovereign hold on all parts of Israel.

This begins with recapturing a sense of outrage about anti-Zionist and anti-Jewish sentiment. After 2,000 years of demonization and persecution, Jews and Zionists in the 21st century no longer have bear body blows on a regular basis! We are no longer powerless. It is time to re-engage in the fight for Israel with passion and conviction, not apologetics or apprehension.

From a hasbara (public diplomacy) perspective, it is not enough to explain Israel's security dilemmas or revisit Israel's past diplomatic generosity towards the Palestinians. What is needed is a much more basic restatement of Israel's cause and purpose: Israel as a grand historic reunion of people and land; as the Jewish People's contribution to science, technology, arts and culture in the modern world; and Israel as a reliable anchor for democracy in a dangerous part of the world.

I think that Israel wins when you speak about justice and the Jewish nation.

Second, in the face of betrayal and peril, you act with overwhelming military power to reset the regional strategic architecture and reinforce Israeli deterrence. Israel is now doing this across all its borders, and a fierce takedown of Iran is surely next.

Of course, this presents a heightened hasbara challenge for advocates for Israel –which must be met defiantly and unwaveringly.

For Zionists and advocates of Israel there is no choice but to own-up to Israel's strength. They must affirm it and articulate how that strength is justifiably and wisely being used to fight Iran, Islamic jihadism, and annihilationist-against-Israel Palestinianism.

Better shock-and-awe than shrink-and-whimper.

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