The third consecutive general elections have everyone on edge and Israel's political parties are pulling out all the stops to ensure solid voter turnout. But who is spending the most money to take social media by storm?
If there is one thing senior political advisers agree on is that when it comes to Israeli politics, all bets are off.
United Torah Judaism seeks to exploit frustration among voters favoring New Right, National Union, and Habayit Hayehudi parties.
The "Barkat Plan," named after PM Netanyahu's choice for next finance minister, MK Nir Barkat, aims to drastically lower food and housing costs, and pour massive investments into the healthcare system.
"We wish to make it clear that we won't join any government other than a government formed by the Likud headed by Prime Minister Benjamin Netanyahu, say leaders of Yamina, Shas and United Torah Judaism in a signed a letter of support for the prime minister.
MK Nir Barkat, who is ninth on the Likud candidate slate for the March election, discusses a range of topics and the latest political developments. Broadcast starts at 1 p.m. EST
Israel Hayom and i24NEWS survey shows Blue and White maintains a narrow lead over Likud, but the majority of Israelis still believe Prime Minister Benjamin Netanyahu is best suited to lead the country.
The campaign slogan says: "Ahmad Tibi and the Joint List will scare you, the Likud will protect you." Campaign creator MK Miki Zohar: "We want to tell the Arab public that we aren't against them. Just the opposite, we're for them, we are working on their behalf as we are working for all of Israel."
In conversation with Mark Zuckerberg, Israeli prime minister expresses concern over social media giant's alleged bias against Israel's ruling party, ask that he "ensure the fairness of the election and to act reasonably and fairly."
The new generation of politicians in the hawkish Arab party realizes what the old guard does not: The rules of the political and legal game have changed and the party must evolve to survive.
