Whipped up frenzy? NFL star spreads mayo cologne

Whipped up frenzy? NFL star spreads mayo cologne

Titans' quarterback Will Levis partners with Hellmann's for unique fragrance, which sold out as soon as it came out. In a 40-second advertisement reminiscent of traditional cologne commercials, Levis is seen posing with a jar of Hellmann's while whispering, "They try to define you, but you are the ingredient to your own success. Lucious, eggy – smell like greatness."