Chabad on Campus International has launched a new initiative called #CampusforBibas, according to a press release issued Tuesday. The campaign aims to honor the memory of Kfir and Ariel Bibas, two young children who, along with their mother Shiri Bibas, were murdered by Hamas after being taken hostage on October 7.
The initiative, as detailed in the release from Chabad on Campus, encourages Jewish male students to wrap tefillin and Jewish female students to light Shabbat candles. "This initiative was born from the painful reality that Kfir and Ariel will never get to grow up and put on tefillin, and Shiri will never again light Shabbat candles for her family," said Rabbi Avi Weinstein, Chabad on Campus International COO.

According to the organization, the campaign represents more than just remembrance – it serves as a declaration of Jewish resilience. The press release emphasized, "Every mitzvah done in their name is a declaration that the Jewish people will never be extinguished."
The Bibas family's situation has resonated deeply within Jewish communities worldwide. The press release cited social media responses, including one user who wrote, "The thought of Kfir and Ariel never reaching their bar mitzvah broke me. I will put on tefillin every day for them." Another person reportedly commented, "My daughter and I will light Shabbat candles for Shiri. Her light will not be lost."