X (formerly Twitter) has filed an antitrust lawsuit against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers, and major advertisers like CVS, Unilever, Mars, and Ørsted.
The lawsuit alleges that the defendants' actions violated antitrust laws and caused X to lose billions of dollars in advertising revenue.
The alleged boycott was motivated by concerns over brand safety, content moderation standards, and Musk's commitment to removing harmful online content on the platform.
"We tried peace for 2 years, now it is war," Musk wrote in a post on X.
Sources: BBC, PCMag, Yahoo Finance, BusinessWorld, Ticker News, ClaimsJournal, Adgully, AdExchanger, Branding in Asia, Marketing Interactive, Firstpost, Newsweek, CBS News, Axios, Wired, The Guardian, Bloomberg, CNN, Forbes.
This article was written in collaboration with Generative AI news company Alchemiq.
