Israel Hayom has cemented its status as Israel's most-read newspaper, according to the latest TGI survey of adult readers. The comprehensive report, covering July 2023 to June 2024, shows Israel Hayom not only maintaining its top position but also widening the gap with its closest competitor.
Israel Hayom's dominance in the market remains unchallenged, with the newspaper consistently topping the readership charts. During the surveyed period, Israel Hayom maintained its strong weekday readership, with an average exposure rate of 27.0% โ holding steady compared to the previous year's figures from July 2022 to June 2023.
The newspaper's weekend editions also showed robust performance. On an annual basis, from July 2023 to June 2024, Israel Hayom led with an exposure rate of 27.1%, a slight increase from 26.7% in the previous period, though statisticians note this uptick is not statistically significant.
In contrast, Yedioth Ahronoth, a major competitor, experienced a notable decline in readership. Its average weekday exposure dropped to 20.0% during the July 2023 โ June 2024 period, down from 22.3% in the previous year โ a decrease that analysts deem statistically significant. The downturn for Yedioth Ahronoth is even more pronounced in semi-annual terms, with exposure falling to 17.6% from 22.4% in the preceding six-month period.
Experts point out that the widening gap between the two newspapers, both in weekday and semi-annual metrics, is statistically significant, underscoring the shifting dynamics in Israel's print media landscape.
The survey also shed light on broader trends in newspaper consumption. Overall readership of daily newspapers showed a slight dip, with the total exposure rate for weekday editions averaging 40.4%, compared to 41.0% in the previous year โ a change not considered statistically significant. Weekend newspaper readership also saw a minor decline, falling to 45.5% in the July 2023 โ June 2024 period from 47.0% in the preceding year, though this change too lacks statistical significance.
