Jack White surprise released a new solo album titled "No Name" through his independent label Third Man Records' stores in Nashville, Detroit, and London.
The 13-16 song album, containing stripped-down blues rock songs reminiscent of his White Stripes days, was secretly distributed for free with purchases, housed in a blank sleeve stamped 'No Name' and TMR-1000.
Third Man Records encouraged fans to copy and distribute the album online, and a Detroit radio station played it in full.
Fans quickly swamped the stores, and some copies appeared on resale sites for high prices.
The raw and spare offering, dominated by guitars and drums, with elements of punk, rock, blues, and glam, featured White's distinctive vocals and guitar tones.
Sources: Yahoo Entertainment, RTL, Monitor, A Journal of Musical Things, Far Out Magazine, Dork, Radiowise, The Music, Metro Times.
This article was written in collaboration with Generative AI news company Alchemiq.