Instagram has launched a new feature called "Close Friends on Live" that enables users to broadcast live videos exclusively to a curated list of close friends, fostering a more private and intimate experience.
Users can share thoughts, catch up, plan trips, or hang out in real-time with up to three additional co-hosts from their Close Friends list during these exclusive live broadcasts.
The "Close Friends" feature aims to provide a space for users to share content without judgment from a broader audience, host study sessions, collaborate on homework, or catch up with friends, enabling users to have control over their audience and connect directly with their close social circles.
Users can also make grid posts and Reels visible only to close friends, mute interactions from everyone but close friends, and add music to carousel posts with videos on the feed, allowing for a more tailored Instagram experience and limiting potential harassment for content creators.
Instagram had previously introduced public 'Live Broadcasts' in 2016, but the new "Close Friends on Live" feature aims to encourage more people to try out live videos by making them less public and catering to those who don't want to broadcast everything publicly.
South Korean singer-songwriter and actor Seo In Guk engaged with his followers on Instagram during a live session dedicated to K-pop songs and groups, mentioning BTS and Stray Kids as groups he listens to and showcasing his vocal prowess by mimicking Filix's voice from Stray Kids.
Sources: TechCrunch, CNET, Indian Express, Yahoo News, The Verge, ReadWrite, IndiaTV News, Hindi News24 Online, TechTimes, INKL, NewsBytes, Analytics Insight, Sunday World, Pinkvilla, Inquirer, FanBuzz, HotNewHipHop.
This article was written in collaboration with Generative AI news company Alchemiq.