Apple announced new AI features, including "Apple Intelligence," and a partnership with OpenAI, the maker of ChatGPT, after remaining quiet about its AI strategy for the past two years.
The move to integrate ChatGPT reflects recognition of the tech giant's current capabilities in AI, and the firm plans to expand integration with other products in the future.
The new AI features, including writing assistants, image generators, custom emojis, and an improved Siri, are intended for small enhancements rather than replacing human work entirely. The company is not aiming for an all-capable AI assistant, just focusing on making daily tasks easier for users.
Apple's AI features will be available to users in September, possibly requiring new devices. The success of the company's generative services hinges on consumer reception.
Sources: The Washington Post, Axios, Wired, BBC, The Economist, Business Insider, and Forbes.
This article was written in collaboration with Generative AI news company Alchemiq.
