Meta (Facebook) is shifting its focus towards providing monetary opportunities for creators to attract younger users aged 18-29 and improve its appeal among the next generation of social media users.
According to Meta, Facebook has seen a significant increase in engagement from young adults aged 18-29 over the past three years, with the company claiming to have attracted the most young adults in this age group compared to other social media platforms.
The company aims to make Facebook's feed more discovery-focused, with AI-powered recommendations for content and accounts based on users' interests.
It says it plans to prioritize video content, including short-form videos, to cater to the preferences of younger audiences.
The company will introduce new monetization opportunities for creators, allowing them to earn money through subscriptions, and paid content.
Sources: Engadget, Yahoo Finance, Digital Information World, Absolute Geeks, Investing.com, US News
This article was written in collaboration with Generative AI news company Alchemiq.
