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Home Science & Technology Startup Nation Tech Bits

Trigo partners with ALDI on first frictionless supermarket in Netherlands

by  Noga Martin/ILH Startup Editor
Published on  07-19-2022 10:57
Last modified: 07-19-2022 10:57
Trigo partners with ALDI on first frictionless supermarket in NetherlandsALDI Nord

ALDI Shop & Go in Utrecht is Trigo's largest AI-based frictionless store to date | Courtesy: ALDI Nord

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Trigo, an Israel-based computer vision company specializing in frictionless checkout technology, is rolling out an AI-powered cashierless grocery store with German discount supermarket giant ALDI Nord in the central Dutch city of Utrecht.

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On Wednesday, July 20, ALDI Netherlands is scheduled open the doors of ALDI Shop & Go, a 370㎡ (3982 square feet) AI-powered autonomous supermarket where shoppers can walk in, select their items, and walk out without having to queue at the checkout lane or scan any items. Trigo applies its algorithms to shelf sensors and ceiling-mounted cameras which analyze anonymized shoppers' movements and product choices. Payments and receipts are settled digitally.

The autonomous supermarket in Utrecht marks a milestone in the digitization of the ALDI Nord Group of Companies and is the first such store to open to the public in The Netherlands. It is also Trigo's largest store format to date, with the company working to increase the size of its store formats.

Michael Gabay, Trigo's co-founder and CEO, said, "Trigo works closely with top retailers to convert their existing stores while maintaining their unique character and layout, and leveraging their physical grocery scale to roll out next-generation offerings securely. We are particularly proud to work with ALDI Nord, who has been at the forefront of grocery retail innovation for nearly a century."

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