Cultivated meat foodtech venture SuperMeat announced on Tuesday the results of the first-ever blind tasting of cultivated chicken compared to conventionally-produced chicken. The verdict? The two were indistinguishable.
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The testing took place at The Chicken, SuperMeat's Tel Aviv restaurant, which is the first dining venue to serve cultivated meat meals.
A panel of judges, including Michal Ansky from "MasterChef," were each given portions of ground chicken, one based on cultured chicken and one on chicken raised by traditional methods.
The meat was not treated or seasoned, and the judges found the samples to similar to be able to pick which was the cultured product.
Ansky expressed surprise when she learned which portion was cultivated chicken.
"I'm extremely happy I was wrong, for one of the first times in my life. This kind of breakthrough has been a long time coming. As someone who loves chicken and incorporates it into family meals regularly, it's inspiring to see a more sustainable future can be achieved via cultivated meat," she said.
SuperMeat's belief in the importance of transparency to the food industry prompted the company to open its pilot plan to the world. Visitors can watch the entire cultured chicken production process from start to finish. The plant includes an open kitchen that serves its products.
"Now that we've shown that cultivated meat and traditional meat can be indistinguishable, the potential impact on how companies develop and produce meat products today, and consequently potential impact on our planet, is monumental," said SuperMeat CEO Ido Savir.
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