Ecommerce marketing platform Yotpo is offering an exclusive NFT collection to employees who have been with the company for at least a year, Yotpo announced Wednesday.
Follow Israel Hayom on Facebook, Twitter, and Instagram
NFTs (non-fungible tokens) represent digital ownership recorded on the blockchain, and establish proof of ownership, as counterfeits cannot be performed on the blockchain.
The company has made the first drop of Flamingo NFTs, created in-house by its design team, and will give them to 40 employees who in the future will be able to trade them according to their personal wishes.
The NFTs give the employees access to the Fabulous Flamingo Club community, including entry to exclusive spaces and products.
Yotpo co-founder and CEO Tomer Tagrin said, "We believe we can develop this initiative into a new equity model, but what is important to us first and foremost is the feeling of 'togetherness' – to connect in other channels, to do joint activities, and even to contribute together. This is where the future is going and it is an essential part of our culture."
NFTs are a gateway to cryptocurrency for many people, and Yotpo believes that crypto commerce will be a great opportunity for eCommerce brands over the coming year and in the future.
