Twitter has started testing a new feature that will allow two users to write and edit tweets together, the Israeli media startup Watchful reports.
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Watchful analyzes and reports user experiences on popular websites and apps.
According to the startup, the feature is already in use – under the radar – by certain users in the US. Watchful expects the feature to be officially launched for global use.
Meanwhile, Instagram recently integrated a similar feature that allows different users to collaborate on a single post they intend to post. Friends can coordinate what images and content they want to post from their last meeting, and will be able to share the likes and comments the post garners. The feature can reportedly also be used by companies that are collaborating on projects.
Tania Oleinik, a research analyst at Watchful, explains that "For a year, we have seen the trend expand and become an inseparable part of social media. The social media world is so competitive that no company can allow itself to stay behind when it comes to digital capabilities and innovation."
"Just like we got used to working together on Google docs, cooperative editing of posts and co-creation of content will become part of our digital behavior," Oleinik adds.
Watchful, which provides analysis of digital experiences worldwide, was founded three years ago by CEO Itay Kahana and CTO Yoav Gaziel and thus far as raised $12 million from Israeli and foreign investors.
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