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Home Lifestyle Fashion

Israeli fashion house makes TV splash in 'Sex and the City' revival

Handcrafted peacock-style piece from Tel Aviv-based Maskit Fashion House took 300 hours to make. Parker has worn Maskit's pieces before, including to a movie premiere in 2019.

by  Inbal Elmaliach
Published on  12-06-2021 13:34
Last modified: 12-07-2021 08:33
Israeli fashion house makes TV splash in 'Sex and the City' revivalJames Devaney/GC Images

Kristin Davis, Sarah Jessica Parker and Cynthia Nixon are seen on the set of "And Just Like That..." the follow up series to "Sex and the City" in SoHo on July 20, 2021 in New York City | Photo: James Devaney/GC Images

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Sarah Jessica Parker, who plays the main character Carrie Bradshaw in the Sex and the City revival series And Just Like That … dons a handmade piece by Tel Aviv fashion house Maskit that took 300 hundred hours of work to complete.

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Set to air on HBO Max this weekend, Sarah Jessica Parker, who plays the main character Carrie Bradshaw, dons the peacock-style dress from Maskit designer Sharon Tal in the opening scene. She can also be seen wearing the piece in a promo for the series.

This is not the first time Parker wore a Maskit piece. In 2019, she wore an evening gown by the brand's more affordable line to a movie premiere in New York City's Times Square.

Parker invited Tal to attend the series' premiere at the Metropolitan Museum of Art in New York City, to be held on Dec. 8.

The series has been the pinnacle of style since the 1990s and has drawn attention to a great many fashion designers. Parker's personal decision to don one of the pieces from the Israeli fashion house is sure to boost the Maskit brand's popularity.

In a perfectly timed move, Maskit is set to launch a series of pop-up stores in New York City's SOHO neighborhood, next to prestigious brands such as Gucci, Chanel, Moschino, and Celine, that will operate for three months.

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