Israeli celebrity chef Assaf Granit, whose Paris restaurant, Shabour, holds a coveted Michelin star, has teamed with the Nevet NGO to battle food insecurity among school children.
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Founded in 2006, Nevet works with over 130 schools across Israel to identify disadvantaged children and discretely provides them with 1.3 million healthy sandwiches for breakfast each year.
Nevet announced its partnership with Granit – the co-owner of a number of restaurants including Jerusalem's famous Machneyuda and London's award-winning The Palomar and a judge on Reshet 13's hit culinary reality show Game of Chefs – in a post on its Facebook page.
The campaign was launched two weeks ahead of the school year, which opened on Sept. 1.
"Chef Assaf Granit has volunteered with great love to help us raise awareness to the recipe for academic success: a calm, satiated child. In two weeks we will welcome the school year with great excitement. Donate now and help us reach every child in Israel who needs help."
The campaign shows Granit offer to teach viewers a "very simple recipe" with "very few ingredients."
"Take a boy or a girl, it works in both cases, and put them in a classroom all day – seven or eight hours – without a sandwich, without food, and ask them to sit down, concentrate, and try to study. What do you think you'll get? A hungry, frustrated child, who feels different from his environment, right?" he states.
"Forget about recipes," Granit urges in the video. "Take 3 shekels [$0.93] and donate them to Nevet. This way, thousands of children will get a delicious and nutritious sandwich. They'll be able to sit down, focus, study and succeed. Simple, right?"
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Granit himself has been open in media interviews about his personal struggles, including having dysgraphia, a learning disability that affects one's ability to write.
To donate a sandwich for a child in need, visit https://www.nevet.org/en/
