Trigo, an Israel-based computer vision company disrupting retail with frictionless checkout technology, announced on Wednesday investment from German retail giant REWE Group, and Viola Growth, a top Israeli tech investment firm. The new investments take Trigo's total fundraising to over $100 million.
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Trigo is also announcing its new partnership with REWE Group to deliver a "grab-and-go" shopping experience to REWE customers in a new store in downtown Cologne.
REWE, Germany's second largest grocery retailer with 3,700 stores, is the second major European grocer to both open frictionless stores with Trigo and invest in the startup, following Tesco PLC's similar moves in 2020.
REWE is the first grocery retailer in Germany to implement a checkout-free experience under real conditions. This builds on Trigo's ongoing work with Tesco PLC, the largest grocery retailer in the UK, and Shufersal, Israel's largest supermarket chain.
Michael Gabay, Trigo co-founder and CEO, said: "Trigo is immensely proud and honored to be deepening its strategic partnership with REWE Group, one of Europe's biggest and most innovative grocery retailers. REWE have placed their trust in Trigo's privacy-by-design architecture, and we look forward to bringing this exciting technology to German grocery shoppers. We are also looking forward to working with Viola Growth, an iconic investment firm backing some of Israel's top startups."
