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Home Science & Technology Cyber & Internet Social Media

Tinder's new feature seeks to rid users of awkward moments

Dating app now allows members to block personal contacts thus "empowering them to confidently Like their way to sparking new connections while avoiding the awkwardness of a familiar face they would rather not see."

by  Inon Ben Shushan and ILH Staff
Published on  06-07-2021 11:32
Last modified: 06-07-2021 11:32
Tinder's new feature seeks to rid users of awkward momentsReuters/Akhtar Soomro

The Tinder dating app | Illustration: Reuters/Akhtar Soomro

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The Tinder dating application on Sunday rolled out a long-awaited feature allowing members everywhere to block contacts within their profile settings, thus avoiding awkward moments, like seeing an ex appear as a potential match.

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In a statement, Tinder said, "Whether it's a former flame, a cousin, or a colleague, just about everyone has a personal connection they'd rather not run into when dipping their toe in the dating pool. With this in mind, Tinder is rolling out a new feature that allows members to block personal contacts in the app, empowering them to confidently Like their way to sparking new connections while avoiding the awkwardness of a familiar face they would rather not see.

"The new Block Contacts feature, which gives members more control over their experience, is launching just in time to help consumers navigate this year's wave of springtime uncouplings."

"We may not be able to save you from awkward run-ins at the coffee shop, but we are giving you more control over your experience on Tinder," said Bernadette Morgan, Group Product Manager, Trust & Safety at Tinder.

"We're rolling out Block Contacts as an additional resource empowering members with peace of mind by helping create a worry-free space for them to spark new connections."

Still, a review of the feature by Tech Crunch, found that rather than "creating a simple form where you could enter the phone number or email address of the abuser, Tinder is asking for permission to access the user's entire contacts list.

"Ostensibly, this is for ease of use – Tinder even claims it only keeps on hand the contact information for those you've blocked, and not your entire address book – but users may still be wary."

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