Redesign – the large design center in the north of Israel – is being launched near the IKEA compound in Kiryat Ata, at an investment of NIS 250 million.
Follow Israel Hayom on Facebook and Twitter
The center features dozens of display rooms and concept stores for planning, design, furniture, accessories, and household textiles by leading Israeli and international brands, offering innovative design ideas under the slogan "Design Changes the World."
This will be the first design center in Israel to include customized workspaces for designers and architects. The center will also house a branch of the Shenkar College of Engineering and Design, offering academic courses in all design fields.
The new center spans about 38,000 square meters. Among the project's developers and owners are Amir Biram, managing partner at JTLV; Shuki Schwartz, owner and CEO of Tollman's; Uri Kramer, part-owner of Topolski Rezef; and the Blizblau family, owners of A. Blizblau.
The center will provide home design solutions, from the construction (or renovation) stage to the last stages of home styling. It features about 40 display rooms and popular brand stores ranging in size between 100 sq.m. and 2,400 sq.m.
The brands include: Topolski Rezef (TR); Tollman's Dot; Aminach; Floralis; Natuzzi; Urban; Easydoor Closets; Newpan Shop; Beit HaTapet Wallpapers; M&L Stone; Ideal; Ya'ad; Sinai Brothers; ZAGA; Tavor Doors; Hollandia; Sealy; Kloss; drom; Dr. Gav; Dror Doors / Redwood; SIMPLY WOOD; Klil; Designers' House; Hamadia Doors; HaUmanim; Flash; Hardoor; Nicoletti; Avivi Kitchens; Shviro; Rossetto; Etzmaleh; and Swingfans.
The center – the first of its kind in Israel – was designed by Architect Avner Yashar, who took inspiration from early 20th-century modernist architecture. The building is itself an exceptional architectural work, covered in red glass tiles that are lit up at night.
Subscribe to Israel Hayom's daily newsletter and never miss our top stories!
According to the center's CEO Eli Ginossar, "The innovative design and furniture compound, the largest design center in the north, improves accessibility to design products and includes some of the most beautiful display rooms in the country and a variety of leading brands."
This article might include sponsored and commercial content/marketing information. Israel Hayom is not responsible for its nature or its credibility. The publication of such content or information shall not be considered a recommendation and/or an offer by Israel Hayom to purchase and/or use the services or products mentioned in this article.
