Tel Aviv-based startup InfiniGrow, which is building a navigation system for B2B marketing teams, has completed a $5.25 million seed funding round, the company announced Tuesday.
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InfiniGrow was the first investment for AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamElements).
"Although practically every profession goes through a technological revolution, B2B marketers are still using legacy tools and frameworks to understand the impact that their work had on the business. We're building a system that makes planning and analysis an iterative, quantifiable, and even predictable process," said Daniel Meler, CEO of InfiniGrow.
Founded by Meler and CTO Dor Lahav, InfiniGrow self-funded for two years. With few external resources, the company acquired major clients, including Bizzabo, Papaya Global, and Orca Security.
