Israel's UBQ Materials, developer of the most climate-positive thermoplastic material on the market, announced Monday that Israel's Keter Group will incorporate UBQ into multiple product lines in its effort to achieve its sustainability goal of incorporating 55% recycled content in its manufactured products within five years.
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A bio-based thermoplastic, UBQ is the product of a waste conversion process that transforms landfill-destined household waste into a cost effective, climate-positive, alternative to plastic, wood, and minerals. Every ton of UBQ produced prevents nearly 12 tons of CO2-eq from polluting the environment.
Established in 1948, Keter was among the first manufacturers to implement recycled materials into resin-based consumer goods. Keter operates in 100 countries and has 21 plants in Israel, Europe and North America.
"To reach our climate goals, we are going far beyond the classic recycling method by incorporating climate-positive UBQ," said Iftach Sachar, MD Global Sustainability, Marketing and Innovation of Keter Group.
"This partnership will allow us to differentiate ourselves in the market, bringing a new level of sustainability to consumers and retailers without compromising on quality or competitive pricing of our products," Sachar said.
"Innovation aimed to halt climate change exists and is readily available, but its ability to impact is dependent on the adoption and implementation across industries," said Tato Bigio, co-founder, and CEO of UBQ Materials.
"Continuing to deplete our natural resources is not an option, it is frankly no longer economically or environmentally viable. Through our partnership with Keter, we hope to set an example for industries to recognize sustainable manufacturing as a simple, cost-effective and necessary choice," Bigio said.
The Keter Group-UBQ partnership comes after UBQ announced that it plans to open an industrial-scale facility in the Netherlands. The new facility will have an annual production output of over 72,000 tons of UBQ, one third of which is already allocated to Keter.
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