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Home Activism

Senior INX official seeks to empower women by demystifying tokenized economy

Maia Naor believes that improved financial literacy can encourage women to explore cryptocurrency and digital assets, thus affording them better control of their financial future.

by  ILH Staff
Published on  03-08-2021 14:39
Last modified: 03-08-2021 14:40
Senior INX official seeks to empower women by demystifying tokenized economyReuters/Dado Ruvic

Cryptocurrency presents unique usability challenges | Illustration: Reuters/Dado Ruvic

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Many get lost in the world of financial terms, especially when words like "cryptocurrency," "blockchain" and "tokenized economy" are thrown around. But as we all know, knowledge is power, and at least one industry insider wants to make the information – and the opportunities it could present – more accessible, especially to women.

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Maia Naor, VP Product for INX, a blockchain-based platform for trading digital securities and cryptocurrencies, believes that understanding such platforms, which stand to change the future of finance, can go a long way to attract more women to this field.

Maia Naor, VP of Product for INX (Courtesy) INX

"I think women tend to steer away from tech, thinking it's not a natural fit and they'd be better suited for other industries," she said.

"However, I've found that that's not necessarily the case. My advice would be to invest your first couple of years really gaining knowledge and building confidence, so you can break into tech with the proper toolset.

"Women bring with them an added element to every industry" and that, she stressed, "is a huge advantage especially in the fields of product management."

Numerous studies have shown that many women find the financial world intimidating, but Naor believes that improved financial literacy and knowing that the proper digital security measures exist can encourage women to empower their own wallets with cryptocurrency and digital assets, thus affording them better control of their financial future.

With over 10 years of fin-tech experience under her belt, Naor has been at the forefront of INX since it was founded in 2018.

Using International Women's Day as an opportunity to celebrate her contribution to the company, INX President Shy Datika said Naor "has played an integral role in the growth of INX. Her expertise in fin-tech is helping us to approach our ultimate goal of launching a platform which brings regulated digital asset opportunities to institutions and retail investors."

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