SodaStream is hosting nearly 3,000 Israelis and Palestinians for a Ramadan fast-ending meal at its factory in the southern Israel town of Rahat.
Bedouins, Jews and some Palestinians attended the Iftar feast on Monday along with U.S. Ambassador to Israel David Friedman.
Friedman wrote on Twitter that he had "the pure joy" to attend, and touted SodaStream as a paragon of peace: "Muslims, Druze, Christians and Jews working together, each making the other better, happier and more prosperous."
SodaStream, the Israel-based manufacturer of home soda-making machines, shut its West Bank factory in 2015 amid boycott calls and opened a new facility in the predominantly Bedouin town of Rahat. PepsiCo bought SodaStream last year for $3.2 billion.