An Instagram page created by Nokia fans has unwittingly touched a nerve among Israelis after it used a picture of soldiers crying in a funeral.
The page nokiamobile_official, which is not officially linked to the phone giant, posted the controversial picture, showing soldiers sobbing at the funeral of their comrade Ilan Swiatkowski, who was killed by terrorists on the Gaza border in 2010.
In the picture, every sobbing soldier represents a Nokia competitor that is worried about the upcoming rollout of a new Nokia phone that year. The bottom of the picture has the caption: "Nokia9 coming soon..."
A soldier who appears in the picture spoke with Israel Hayom and expressed outrage over the improper use. "I hope they take it down now that this issue has been raised," he said. "This is a funeral for one of my friends, it is not funny."
The page manager told Israel Hayom that he was not aware of the sensitivity, adding that he decided to use the picture after stumbling upon it in a Google search.
As of Thursday, the picture was still on the page.