New Right party leader and Justice Minister Ayelet Shaked has released a headline-grabbing political advertisement ahead of the upcoming April 9 election in which she mocks her critics by modeling a faux perfume called "Fascism."
In the black-and-white ad, Shaked spritzes herself with the perfume as a voice-over whispers her accomplishments as minister: "Judiciary revolution, separation of powers, restraining the Supreme Court."
In the end, Shaked turns to the camera and says: "Smells like democracy to me."
As justice minister, Shaked has clashed with the Supreme Court, which she views as an unelected bastion of the Israeli Left.
The ad made a splash on social media, Tuesday, with some noting the ironic tagline would appear literal to international audiences. Others speculated it would give the New Right a much-needed political boost.